Tel: 0161 976 3826 Email: info@sophicsolutions.co.uk
Alternatively, companies can host a private workshop at or near their place of work. In running an exclusive workshop a considerable saving on fees and travel and accomodation costs can be realised (over 45% in most cases).
Because of the interactive nature of the workshops delegate numbers are limited to 10.
To book a delegate one of the public workshops costs £245+vat which includes all materials and refreshments.
All fees must be paid prior to workshop commencement.
To run a private, exclusive workshop there is a fixed fee of £1,800+vat plus expenses (where applicable). This fee covers up to 12 delegates.
The main themes of the workshop are:-
- Basic Statistics*
- Profiling
- Campaign Planning*
- Campaign Analysis*
- Lifetime value
- Predictive Modelling
- Segmentation
- Other Common Techniques
* These subjects areas are covered in detail.
The workshop will benefit both direct marketers and analysts alike.
For direct marketers, on completion of the workshop they will have an understanding of how to develop effective campaign test matrices as well as being able to interpret basic statistical significance tests and how to undertake a comprehensive campaign analysis. They will also have a basic understanding of the more advanced analytical techniques and most importantly when and where to use them.
For analysts, the workshop provides a much more comprehensive view of the campaign life cycle and where analytics fits in to the marketing process - processes to which previously they may have only been partially exposed to.
The 'Analytics In Direct Marketing Workshop' is designed to provide delegates with an understanding of the analytical techniques and methods used within the direct marketing arena - from strategy development through campaign planning to post-campaign analysis.
The workshop is interactive with delegates undertaking a series of exercises both in groups and individually to optimise the learning experience.
The workshop was developed and is delivered by Steve Hulmes, an analyst and database marketing consultant with 20 years experience.
