"Steve Hulmes posesses a skill rarely found amongst Analytic and MIS teams and that is the ability to make the data 'come to life' for marketers and end-clients - he is able to take complex data and intrepret it into Marketing terms with clear actionable outputs."
Caroline Clark, American Express
Sophic provide consulting to companies who wish to improve their return on marketing investment. Through insight and analytics Sophic can help clients develop data-led strategies and tactics to increase the impact of their database marketing activities and maximise the potential of their marketing databases.
Sophic take a pragmatic and consultative approach to working with clients ensuring that by applying an 80/20 principal low-cost solutions are developed and implemented in a timely fashion.
Steve Hulmes, Sophic founder, takes a hands on role. Drawing on his 20+ years of experience helping both large and small companies from a clientside and agency perspective, Steve is able to short cut to solutions that add real benefit rather than merely adding cost to your company's bottom line.
Customer Insight Analysis
(Customer behaviour and spend patterns)
Propensity Model Development
(e.g. building response models to improve response rates)
Reporting Suite Development
Strategic Review
(development of data led marketing strategies)
Campaign Analytics
Interim Analysis/MI Team Management
Customer Segmentation
2006 -
Owner, Sophic Solutions Ltd
2002–2005
Analysis Director, thinkdata Ltd
2001–2002
Head of Database Marketing, MBNA Europe
2000–2001
Customer Value Manager,The Co-operative Bank
1997–2000
Retail Analysis Manager, GE Capital
1994–1997
Director, Broadwater Consultants Ltd
1992–1994
Sales Planning Manager, Carlsberg-Tetley
1989–1992
Analyst, Allied Breweries
Copyright Sophic Solutions Ltd 2011 Tel: 0161 976 3826 email: info@sophicsolutions.co.uk