A one day workshop led by Steve Hulmes. Combining theory with practical exercises delegates are taken through the key stages of the direct marketing campaign life cycle and the analytics that support each phase - from developing marketing strategy through campaign planning to campaign analysis. By the end of the workshop delegates will be able to undertake some of the more basic and common analytical techniques and methods, whilst having an understanding of when and where the more advanced techniques are used.
The workshop is aimed primarily at Direct Marketers and Marketing Data Analysts and assumes no prior knowledge of statistics.
The main topics covered are Basic Statistics, Profiling, Campaign Planning, Campaign Analysis, Lifetime Value, Other Common Techniques, Predictive Modelling and Segmentation. For more detail about the workshop content please click here and request the e-brochure.
Steve Hulmes, Sophic's CEO and data analyst with over 20 years experience managing analytical teams and delivering analytical projects.
The rates for securing a place on a public workshop are £245+vat. There are discounts available for block bookings. Alternatively for a flat fee of £1,800+vat plus expenses you can run a workshop at your site for up to 12 delegates.
FORTHCOMING PUBLIC WORKSHOPS
LONDON
MIC, Near Euston
March 21st 2012
Why not make savings by hosting a private workshop at your workplace. Call Steve on 0161 976 3826 to enquire.
CLIENT QUOTES
"Excellent introduction to the key statistical techniques used in direct marketing. Good structure and pace with relevant examples."
Andy Mills
Swinton Insurance
"
"Well written material. Easy to understand using relevant examples”
“A good overview to all the techniques without going into too much detail on techniques that probably wouldn't be used"
“Highly relevant - will be able to use the techniques day to day in my job."
Please indicate your interest using the contact form here or alternatively call Steve on 0161 976 3826.
Copyright Sophic Solutions Ltd 2011 Tel: 0161 976 3826 email: info@sophicsolutions.co.uk
